The “Jet2 Holiday” meme uses the upbeat advert tagline—“Nothing beats a Jet2 holiday”—and Jess Glynne’s chorus from “Hold My Hand” to soundtrack chaotic, ironic, or totally mundane clips. The contrast between glossy package-holiday optimism and real-world shenanigans (lost luggage, sideways rain, spreadsheet meltdowns) is the entire joke. On TikTok, creators time the voiceover to a comedic reveal, turning minor hiccups into mock-epic disasters.
Timeline in short: Jet2’s campaign launched in late 2022 and ran through refreshed cuts in early 2024. The audio then exploded as a TikTok sound in spring–summer 2025, when users repurposed the ad as a tongue-in-cheek reaction track. Coverage from meme databases and mainstream outlets pinpoints the surge to this period, with millions of posts using the sound.
Why it works: it’s instantly recognizable in the UK, rhythmically quotable, and built for “ironic mismatch.” Familiar branding meets messy reality, so viewers get the punchline before the reveal. Jet2 leaned in, launching a TikTok challenge with travel-voucher prizes; even celebrities riffed on the script (Jeff Goldblum among them), which kept the format fresh.
How to make a good one: pick a clip with a clear “oh no” beat (windy beach, flat tire, broken PowerPoint); cut to the line just before the mishap lands; overlay bold, high-contrast captions (thin outline or drop shadow for mobile); keep text short (“Nothing beats it.”); and export a lightweight file for fast loads. For thumbnails, freeze on the moment before the fail to bait curiosity. Documented examples show parodies spanning travel gaffes to everyday office chaos—keep yours relatable and safe for work.
Ready to ship your own take? Try the lightweight WAHUP Meme Generator: upload, drop the Jet2-style caption, test a few crops, and publish the funniest cut. With tight timing and a clean caption, your “Jet2 Holiday” meme can travel far—no boarding pass required.
